PUBLICATIONS
Peer-reviewed
“Utilising Data Strategically: A Measurement Framework for Digital Communication Efforts.” (co-author, with Emily Truax). Journal of Education Advancement and Marketing 2:3. Nov. 2017.
“Leading a Campus Through Crisis: The Role of College and University Presidents” (primary author, with Eric K. Stern). Journal of Education Advancement and Marketing 2:2. July 2017.
“Factors Impacting the Intention to Use Emergency Notification Services in Campus Emergencies: An Empirical Investigation” (co-author, with Serkan Ada, Raj Sharman and Wencui Han). IEEE Transactions on Professional Communication 59:2, June 2016.
“Factors to Improve Compliance with Campus Emergency Notifications” (co-author, with Wencui Han, Serkan Ada, Raj Sharman and Rao H. Raghav). ICIS 2011 Proceedings. Paper 27, Association for Information Systems.
“Critical Success Factors to Improve Compliance with Campus Emergency Notifications” (co-author, with Wencui Han, Serkan Ada, Raj Sharman and Raghav H. Rao) AMCIS 2011 Proceedings - All Submissions. Paper 451, Association for Information Systems.
“JetBlue: High-flying Airline Melts Down in Ice Storm” (primary author, with Felicia Morgan). Teaching case study. In V. Zeithaml, M.J. Bitner & D. Gremler, Services Marketing: integrating customer focus across the firm. 5th ed. McGraw Hill Higher Education, 2009. Reprinted in 6th ed., 2013.
“De-Mystifying the U.S. News Rankings: how to understand what matters, what doesn’t, and what you can actually do about it” (primary author, with Robert Brodnick & Diana Pinckley). Journal of Marketing for Higher Education 17:2, Spring 2008.
Documentary Film
“Buddy Bolden - First King of Jazz,” Co-written and co-produced by Michael Mizell Nelson. Narrated by Delfeayo Marsalis. Edited by David M. Jones and Matthew J. Martinez. A production of Delgado Community College and WYES-TV, with funding from the New Orleans Jazz National Historical Park. Originally aired on WYES-TV, October 1998. Running time 5:25.
Professional Articles
"What Presidents Should Expect from Their Communications and Marketing Offices," HigherEdJobs.com, Dec. 14, 2018.
“Organizing the Marketing Department: Four Steps for Success,” Stamats Insights, Sept. 6, 2017.
“Object Lesson: The Crucial Role of Trustees in Facing Crisis,” (with Sally K. Mason), Trusteeship, July/August 2017.
“The Future of Higher Ed PR,” (with Charlie Melichar), Inside Higher Education, July 11, 2017.
“The Survival Checklist for University Presidents,” (with Mark R. Weaver), University Business Magazine 20(4): 49-52, May 2017.
"Developing a Crisis Mindset," (with Mark R. Weaver), University Business Magazine 20(4): 49-52, May 2017.
“Liberal Arts Education Shapes the Whole Person,” a guest editorial in the (Albany) Times-Union, adapted from my Phi Beta Kappa induction address, May 2016.
“Be Careful What you Promise About Your U.S. News & World Report Ranking." Public Relations Society of America Counselors to Higher Education Monograph Series. Feb. 2008.
“Use a Checklist for Initial Crisis Communication,” Counselors to Higher Education Newsletter, Vol. III, issue 2, Fall 2003.
“Power Outage Jolts College into Crisis Mode,” (with Deborah A. Kohler), NCMPR Counsel, vol. 3, Spring 1998.
PRESENTATIONS
"A Trauma Informed Approach to Public Relations," PRSA College of Fellows, online presentation, June 2022.
"Leading from the Heart: A Trauma-Informed Approach to Leadership," Creating Spaces: The Conference for Aspiring Difference-Makers, online presentation, April 2022.
“The Six Tasks of Crisis Leadership for Higher Education," PRSA International Conference, Austin TX, Oct. 2018 (with Eric K. Stern).
"Assessing the Value of Your Efforts," and "Working with your President and Other Senior Leaders," CASE Annual Conference for Media Relations Professionals, Chicago IL, Oct. 2018.
"The SIx Tasks of Crisis Leadership," PRSA Northeast District Conference, Buffalo NY, July 2018.
"Building Relationships with Donors and Alumni Using Personality Insights," SUNYCUAD Annual Meeting, Syracuse NY, July 2018 (with Theresa Agresta).
"Strategic Communications for Economic Engagement,” a plenary session presented to senior leaders from the 64 SUNY campuses, The SUNYRF Corporate Engagement Boot Camp, Oct. 2017 (with Ben Feller).
“Brand Building with The Beekman Boys,” (on-stage interviewer), SUNYCUAD Annual Meeting, Cooperstown NY, June 2016.
“’And You Yourself Shall Keep the Key of It’: what you can do with an education in the liberal arts and sciences,” keynote address at initiation ceremony, Phi Beta Kappa - Alpha Alpha of New York chapter (University at Albany), May 2016. Condensed version published as a guest column in The (Albany) Times-Union, May 28, 2016.
“Influencing the Rankings: what matters, what doesn’t and what you can do about it,” University of Utah Communicators Forum, Sept. 2015.
“A Presidential Approach to Social Media: Google Hangout with University CEOs,” (moderator), PRSA Counselors to Higher Education, Washington DC, Jan. 2015.
“So You Want to be a CMO,” (panelist), AMA Symposium on the Marketing of Higher Education, Austin TX, Nov. 2014.
“PR in the Age of Disruption: new rules for surviving and thriving,” PRSA Buffalo- Niagara Chapter, May 2013.
“Personal Branding,” PRSA Counselors to Higher Education Senior Summit, Washington DC, April 2013.
“Laura Bush: My Life in the White House” (on-stage interviewer), UB Distinguished Speaker Series, Oct. 2012.
“Alert! Best Practices in Emergency Notification,” PRSA Counselors to Higher Education Senior Summit, Washington DC, April 2012.
“Making the Most of Your First 100 Days,” PRSA Counselors to Higher Education Senior Summit, Washington DC, April 2011.
“Measuring Organization-Public Relationships” (with John DellaContrada), Public Relations Society of America, Buffalo-Niagara Chapter, April 2011.
“The Phantom Gunman: responding to a crisis in real time,” Public Relations Society of America, Buffalo-Niagara Chapter, Sept. 2010.
“Want to Know What People Really Think about Your University? Use a low-cost, high-impact research method to measure OPR” (with John Della Contrada), American Marketing Assn. Symposium on the Marketing of Higher Education, Boston, Nov. 2009.
“When Bad News Happens: best practices for crisis communications,” SUNYCUAD, Lake Placid, NY, June 2009.
“You’re Asking me to do What?!? Ethical guidelines for advancement professionals,” SUNYCUAD, Lake Placid, NY, June 2009.
“The Transformation of Public Relations in Higher Education: managing change in your organization,” Public Relations Society of America International Conference, Detroit, Nov. 2008.
“De-mystifying the U.S. News Rankings,” American Marketing Association Symposium on the Marketing of Higher Education, New Orleans, Nov. 2006.
“Working with Your Agency: tips for communication managers,” University of the Pacific’s 2nd Annual Communication Symposium, April 2005.
“When Bad News Happens: best practices for crisis management,” presentation to PRSA Sacramento chapter, Jan. 2004.
“Counseling your Board” (with Joan Uhl Browne), PRSA Counselors to Higher Education Senior Summit, Chicago, April 2003.
“Best Practices in a Time of Crisis,” CASE International Assembly, Chicago, July 2002. (winner of CASE Apple Award for Excellent Presentation).