Joseph Brennan
Trauma Informed Resources
Here are some of my favorite resources about trauma-informed approaches to communications and leadership. If you or a loved one is...
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Joseph Brennan
May 3, 20194 min read
What Presidents Should Expect from their Marketing & Communications Offices
There's a new emphasis on improving marketing and communications in higher education, driven by the enormous pressure on institutions...
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Joseph Brennan
Aug 5, 20181 min read
Structuring for Success
The question I'm asked most often by clients is, "what's the right structure for our communications and marketing office?" They're...
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Joseph Brennan
Mar 9, 20181 min read
Presidents worry that the public misunderstands higher ed. Strategic communications is the solution
According to the latest Inside Higher Ed survey of college presidents (3/9/18), the overwhelming majority believe that the public...
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Joseph Brennan
Feb 8, 20186 min read
Measuring an Organization's Relationship with a Key Public: a case study
Presented at the American Marketing Association's Symposium on the Marketing of Higher Education (2009) with John Della Contrada,...
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Joseph Brennan
Feb 8, 20187 min read
What Can You do with a Liberal Arts Education?
Adapted from my address at the induction ceremony for the University at Albany’s Phi Beta Kappa chapter, May 13, 2016 There are many...
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Joseph Brennan
Feb 8, 20181 min read
Ethical Decisions: 8 Steps
Several years ago I was serving as ethics officer for my local chapter of the Public Relations Society of America. I wanted to get a...
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Joseph Brennan
Feb 1, 20182 min read
Leadership Lessons from the U.S. Army
It’s all about culture,” says retired U.S. Army Major General John F. Batiste. “If you don’t build your structure around values, it’s not...
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Joseph Brennan
Feb 1, 20181 min read
Survival Tips for College Presidents
Based on our decades of experience counseling campus CEOs on both the public relations and legal aspects of crises of all kinds, we’ve...
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Joseph Brennan
Feb 1, 20181 min read
Object Lesson: the crucial role of trustees in facing crisis
On a foggy December morning in Iowa City, students and professors arriving at the University of Iowa’s campus were greeted by a shocking...
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Joseph Brennan
Feb 1, 20181 min read
Leading a Campus Through Crisis: the role of college and university presidents
Presidents, chancellors and other top leaders of higher education institutions have an important role to play in providing normative...
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Joseph Brennan
Feb 1, 20181 min read
Organizing the Marketing Office: 4 steps for success
What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by...
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Joseph Brennan
Feb 1, 20181 min read
Utilising data strategically: a measurement framework for digital communication efforts
This paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement...
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